360 Fashion Campaign

Beetle Effect, the new collection by @nabyl.zarina Light, texture, and atmosphere in motion.
This is the first release: The editorial universe. It was preceded by a teaser campaign, a soft unveiling that set the tone.
Before the practical, the poetic.










The second release: The Website
This chapter was created specifically for the e-commerce.
A visual language of its own, intimate, direct.



Credits:
Creative Direction @frances.rou & @nabyl.z
Photography @frances.rou
Model @dora_la_exploradora_mx
Co-Direction (Video) @jeremyinraw
MUAH & Hair @pily_mkup
Fashion Assistant @b.dquintana
Creative Direction @frances.rou & @nabyl.z
Photography @frances.rou
Model @dora_la_exploradora_mx
Co-Direction (Video) @jeremyinraw
MUAH & Hair @pily_mkup
Fashion Assistant @b.dquintana